{"id":1093,"date":"2021-04-10T19:22:00","date_gmt":"2021-04-10T17:22:00","guid":{"rendered":"https:\/\/www.gcandiani.com\/?p=1093"},"modified":"2021-07-16T19:01:33","modified_gmt":"2021-07-16T17:01:33","slug":"il-profumo-di-leonardo","status":"publish","type":"post","link":"https:\/\/www.gcandiani.com\/it\/il-profumo-di-leonardo\/","title":{"rendered":"IL PROFUMO DI LEONARDO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Una vera e propria opera d\u2019arte la fragranza \u201csenza nome\u201c<\/strong> \u2013 svelata per la prima volta in occasione dell\u2019evento inaugurale Milanese del 27 Settembre 2019, ideata e realizzata in esclusiva per il progetto #GenioeBellezza.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il profumo, creato <strong>per interpretare in chiave olfattiva il simbolismo di da Vinci, \u00e8 firmato dal naso di fama internazionale Emilie Coppermann<\/strong>, della casa essenziera Symrise, ed \u00e8 stato realizzato e promosso in partnership con ICR \u2013 Industrie Cosmetiche Riunite, Bormioli Luigi Glassmaker, Industrial Box, <strong>G. Candiani<\/strong>, Quinto Lancio, Aptar, Arsmetallo e MT Communication.<\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" width=\"480\" height=\"280\" src=\"https:\/\/www.youtube.com\/embed\/8t7rWqYxKgo\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abPer l\u2019ultima tappa in programma di questo progetto itinerante abbiamo fatto qualcosa in pi\u00f9. \u2013 ha spiegato Ambra Martone, presidente di Accademia del Profumo \u2013 Nella mostra viene data enfasi al legame tra Leonardo e l\u2019arte della profumeria, una disciplina che amava particolarmente, poich\u00e9 gli permetteva di conservare l\u2019essenza delle cose in forma olfattiva. L\u2019uso delle fragranze era, in generale, molto diffuso nel Rinascimento, epoca in cui tutto veniva profumato: corpo, indumenti e accessori. Leonardo dava grande importanza alla cura di s\u00e9 e, alla corte di Ludovico il Moro, si dedic\u00f2, tra le altre cose, alla creazione di fragranze maschili e femminili. Per questo abbiamo arricchito l\u2019esposizione con un inedito profumo creato per rendere omaggio al suo carisma: una fragranza che \u00e8 un\u2019opera d\u2019arte\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019iconico flacone porta la firma del designer Franz Degano di Quinto Lancio, che ha svolto un grande lavoro di ricerca per trovare il modo di coniugare la forte simbologia leonardiana con un design attuale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abLa sfida \u2013 ha dichiarato Degano \u2013 era davvero difficile: catturare l\u2019essenza poliedrica di Leonardo e non banalizzare il progetto con un\u2019estetica rinascimentale. Per farlo ho annusato a lungo la fragranza e ho passato molte ore di approfondimento con Maria, ideatrice della mostra\u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Per portare un autentico messaggio di da Vinci ai giorni nostri, sotto il tappo del flacone si trova un rebus, ideato da Leonardo stesso, composto da un cuore, le lettere \u201cni\u201d e due ponti a tre arcate.<\/strong> A spiegarne il significato \u00e8 stata proprio la studiosa Maria Pirulli: \u00abLa soluzione, che si ottiene leggendo da destra a sinistra, come era solito scrivere il Maestro, \u00e8 \u201cpontincore\u201d e assume un doppio significato: \u201cponiti nel cuore\u201d, ma anche \u201ctieni a mente\u201d. Associato alla fragranza, il rebus vuole rappresentare un profumo che arriva al cuore e racchiude in s\u00e9 l\u2019essenza del Creato\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una vera e propria opera d\u2019arte la fragranza \u201csenza nome\u201c \u2013 svelata per la prima volta in occasione dell\u2019evento inaugurale Milanese del 27 Settembre 2019, ideata e realizzata in esclusiva per il progetto #GenioeBellezza. Il profumo, creato per interpretare in chiave olfattiva il simbolismo di da Vinci, \u00e8 firmato dal naso di fama internazionale Emilie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":{"photo_gallery":{"gallery_custom_1":[[]],"gallery_custom_2":[[],[]],"gallery_custom_3":[[],[],[]],"gallery_custom_4":[[],[],[],[]],"gallery_custom_5":[[],[],[],[],[]],"background_image_gallery":[[],[],[],[],[],[]]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IL PROFUMO DI LEONARDO - Candiani Srl<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gcandiani.com\/it\/il-profumo-di-leonardo\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IL PROFUMO DI LEONARDO - Candiani Srl\" \/>\n<meta property=\"og:description\" content=\"Una vera e propria opera d\u2019arte la fragranza \u201csenza nome\u201c \u2013 svelata per la prima volta in occasione dell\u2019evento inaugurale Milanese del 27 Settembre 2019, ideata e realizzata in esclusiva per il progetto #GenioeBellezza. 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